Evaluation question 2

 I believe that we have successfully created a brand for Nicholas Alexander using a combination of posters, album covers, music video and a website. Along with clever use of iconography along with a clear house style which we followed throughout all of our advertisement.

We wanted to make sure that we marketed our artist successfully which we did by the use of the 5 Os to as a base across all our texts. We wanted to show the type of artist Nicholas Alexander is through our products which is why we went for a light blue tint on all of them with white text to show that the music is quite calm but interesting at the same time as blue is a calm colour.

Synergy
It is vital for an up and coming artist to try and make themselves stand out from the crowd because of the massive amounts of competition out there which makes it difficult to break through. Which is why tried to effectively make a highly stylized and synergistic marketing campaign to make a solid and unique brand for Nicholas Alexander so he can be easily recognized and remembered.

I analysed mainstream male artists Ed Sheeran and Ben Howard marketing campaigns as Nicholas Alexander is from the same genre.

How we incorporated synergy into our marketing campaign
Below is a mind map of how our main three areas for marketing use synergy to show our artist image through image and the information on them.

I found it easy to connect the digipack and website as I would use the blue tint and font across both. I was also vital to have nick at the centre of attention across all pages making so everyone knows who he is and adds synergy across all pages.

Social Media
Artists in the music Industry and becoming more reliant on social media to connect with there fans and keep them up to date which is why I thought it vital that we create an Facebook, Twitter and Instagram page. We can use these pages to share our new single, album and website.
-  We used the unedited front cover of the album across all the social media platforms to create memorability and thus synergy between them
- We also inserted links to other social media platforms on each network, but not every network had links to every other network, and in hindsight, I would've included a social media bar on all of her online marketing materials.

Synergy can be established not only through visualisation but through providing the the same information though out your marketing campaign.We was heavily influenced by Ed Sheeran and Ben Howard by the way they set out their album covers using tints and bold white font which has been successful for them so we incorporated into our marketing campaign.

Colour scheme 

Wanted to have the blue tint across all aspects of our marketing as that was our unique selling point. Blue is often known as a boys colour which is why it is suitable for Nicholas Alexander. We would maybe chance some of the font on the album cover to make it easier to read or tone down the blue a bit to give it a more professional edge.

Iconography

For our iconography we made nick the centre of everything as we thought it important as he is the artist. We also used our locations to make it interesting and unique as well. We decided to do this because its important that everyone knows who nick is and that its not the same every time which is why cool locations make it interesting.